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Why are the new Olive Oil Mayonnaise cheaper than the Previous Limited Edition?Updated 2 years ago

We launched the Olive & Lemon Olive oil mayonnaise as a Limited Edition in the summer of 2021. As this was a limited-edition product, it was more costly to produce. We only made one small run of this recipe, therefore it cost more per jar to make versus a permanent product where we can make more jars in one go. We have therefore been able to both reduce the price and provide a bigger jar now that the range is launching as an ongoing product range.
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